Pivotal Analytics | Project Case Study

Private equity-backed urology practice uses Pivotal to gain insights on optimal submarkets for ASC expansion


  • A private equity (PE)-backed urology practice based in Austin, Texas had aggressive revenue growth goals to achieve and set its sights on the Denver, Colorado market as a prime area for expansion.
  • This small, local practice sought quantitative data to strategically guide its decision to invest in new clinic locations in other areas of the country. However, the practice didn’t have the tools or resources to undertake a quantitative assessment on its own.
  • The practice’s commercial real estate partner engaged Pivotal Analytics to deliver data-driven insights on the optimal submarkets in the Denver area to target. Using the Pivotal BI platform, the team segmented the market into sub-regions and scored them on the investment opportunity for a new urology clinic, based on advanced metrics that encompassed market activity and demographics.
  • Guided by insights from the study, the practice began scouting locations in the two highest priority submarkets and will use Pivotal to conduct an ROI opportunity analysis on each location under consideration.

Download the study to discover how Pivotal generated a quantitative assessment of physician need, demand growth, demographics, and health care utilization, identifying two high-priority submarkets for a new clinic investment in the Denver area.

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About Pivotal Analytics

Pivotal is a powerful business intelligence (BI) platform that empowers healthcare stakeholders via unified and visualized data, proprietary analytics, and truly actionable commercial insights to make smarter, faster healthcare investment decisions that maximize value and close gaps in patient care.